With schools closed and safeguarding protections reduced, Christmas is the most dangerous time of year for too many children. As part of the ‘RING’ multi-channel integrated campaign for NSPCC Childline I was responsible for the Direct Mail design (for the Good Agency), working across Standard, Non Standard, Door Drop and Mid Value Packs, uniting brand and fundraising in a powerful, emotional story that brought home the reality of Christmas for thousands of children.
