Warm and Cold Direct Mail
For any child, the transition from primary to secondary school can be daunting. For children with sight loss, the thought of their first day can fill them with dread and fear. Their long summer holiday, which should be a happy time, can turn into six weeks of worry and anxiety.
The warm mailing brings this story to life with a hard-hitting outer and an emotive letter from Jenson’s mum, Romanii. Supporters will hear how the whole family felt lost while Jenson was transitioning to secondary school and how Family Practitioner Sue was their lifeline.
The cold mailing, still based around Jenson starting secondary school, is more focussed around the Royal Society for Blind Children to raise awareness of RSBC, add credibility, introduce potential supporters to the charity and hopefully increase response.
Both packs contained a branded bookmark.
